Logo designed for a life coach with her own practice, located in Marblehead, MA. She wanted something that evoked the flow of water overcoming obstacles and leading to healing and a better life. After several tries, came up with a wave leading to stars. The logo is designed to appeal primarily to women.
Logo design for a new weight loss clinic in Marblehead, MA. The clinic will be run out of a medical office, and is dedicated to delivering compassionate, individualized and comprehensive weight loss services to adults struggling with obesity and weight loss. The logo was designed to have a light and friendly, but professional feel, and appeal primarily to women, without alienating potential male clients.
Logo design for a young Nigerian woman who designs custom jewelry, mostly necklaces and bracelets, using semi-precious stones. She wanted a logo that would reflect her heritage, as well as what she does, so we decided to use a cashew apple ( a plant native to Africa, and part of her childhood memories) as the logomark motif, and bright, saturated colors that are common in Nigerian fashion.
Logo redesign project for a counseling and therapist practice in Lynn, MA. The original logo was interesting but was not created in a vector format, so it was largely unusable for anything but web applications. The first part of the job was recreating the existing logo in a vector format.
After looking at the reconstructed logo, the client decided that it could use some simplification and a color change to something a little less “pharmaceutical” looking.
After a lot of trial-and-error, an aqua and silver combination was chosen as the final color combination. The new logo retained most of the original design elements , bu the new colors lightened the tone and feel.
A 5.5” x 8.5” one-sided handbill and a 2.5” x 7” souvenir ticket I created for “The Spirits Speak” , a recreation of an late 19th-century, Victorian-style seance, that employs many of the tricks and techniques originally used by practitioners of spiritualism. The show was developed and produced by the Essex National Historical Commission, and is designed to not only entertain, but teach some of the history of the local Spiritualist movement that was very popular from the post-Civil War era until the early 20th-century The handbill and ticket are both designed in a late 19th-century style, to stand out and generate attention. The handbill to be handed out on the street, and the ticket to patrons of the show. Both were offset printed in 2-color instead of 4/C process to maintain the vibrancy of the colors.
Large (24" x 36") display panels and exterior signage I recently designed for the Jeremiah Lee Mansion Stories show at the Marblehead Museum. A total of (10) interior panels, and (2) exterior signs.
A recently completed logo for Salem Acupuncture Therapy. Avoided visual representations of needles, body meridian charts or yin-yang symbols in favor of an organic-looking logomark, along with typefaces and colors that evoke well-being, calmness and relaxation.
The client was very happy with the result.
Logo developed for the Marblehead Museum and their year-long celebration of the 250th anniversary of the Jeremiah Lee Mansion.
Recently completed logo project for Greener Cleaner of Beverly. A complete redesign for an existing business that needed to update and freshen it's look.
A recently completed project for the House of Seven Gables in Salem, MA. Visitors
to the Gables had trouble orienting themselves to the museum campus or knowing what was where. Working with the marketing manager, I developed an 8.5”x11”, 2-‐sided illustrated, interpretive map that shows the entire campus and helps improve the guests experience. It is being translated into seven other languages and is easily update-able. Originally conceived as a tri-fold brochure, after consulting with a local printer, the map was printed on a heavy paper and bound into a pad so they are easy to tear-off at a greatly reduced the overall cost.
Logo for a custom embroidery business. The company has been in business for years, but never had an actual logo. The client wanted something simple, in pastel colors, that could be used for her website upgrade as well as on various print projects like business cards and advertisements.
New logo for the Salem Historical Society, used on their website and print materials.
Print materials designed for the Highrock Northshore Church's vacation bible school program. They included a 24" x 72" exterior banner, an 11"x 17" poster and a 4" x 6" 2-sided postcard in both English and Spanish versions.
Logo and poster for the documentary film Democracy Through the Looking GlassRead More
A logo design I recently completed for a 4th generation roofing business. It will be appearing on the client's marketing materials as well as the side of his truck.
A recently completed logo project for a new Halloween attraction located in the basement of the Gallows Hill Theater on Lynde Street. Opening in October of 2016, the 3,500 square feet experience is one of the largest attractions in Salem.
Art Scribble LogoRead More
A new logo for Engaging Nutrition of Marblehead. Engaging Nutrition is the business ofnutritionist Laina DeLoid, who wanted to branch of of her main brand and logo and add a new logo that would target children's nutrition, which is one of the largest parts of her business,
I took the existing logo, and keeping the green as a base, changed the logomark to a pinwheel, used a more kid-friendly font, and added in bright orange as an accent color.
Antiquarian Keyboard Instruments LogoRead More
I developed a new logo for my client Toad Hall Bookstore in Rockport, MA. It is unique in that it is both a nonprofit organization, and a retail bookstore) Their problem was that their original 1972 logo was in desperate need of an update. The original logo was a non-vector file with limited usage. They wanted more flexibility of usage including web and premium items.
The solution called for a completely redrawn Mr. Toad to make him more active in appearance I updated the type and added color. The file was built in Adobe illustrator as a scaleable vector.