A recently completed logo for the Centennial celebration of the Appalachian Mountain Club Trail Crew. This was for the volunteer club responsible for maintaining sections of the Appalachian Trail that run through the mountains of New Hampshire. The project took several months of back-and-forth with club members and stakeholders. It is being used on patches, stationary and other promotional print pieces.
Revised logo design for New England Claims, an independent insurance claim adjustment company that acts as an advocate for insurance companies , assessing damage and coming to a reasonable agreement for reimbursement between the insurance company and the insured. The client wanted a more robust, classic, and less-dated-looking logo. The lighthouse in the logo is based on Annisquam Light in Gloucester, MA.
Recently installed kiosks for the Essex Scenic Coastal Byway which utilize the byway logo I designed in 2012. These informational kiosks appear in 9 communities all along the 90-mile-long byway. The hardware and panels were designed by Omloop Design based in Framingham, with strong support and direction from stakeholders within the represented communities. The kiosks were fabricated and installed by Design Communications Ltd (DCL).They were installed along the Essex Coastal Scenic Byway at the end of November-early December 2018. The Byway is a state-designated heritage program linking 14 coastal cities and towns from Lynn to Salisbury. These kiosks are a part of a wayfinding signage project that has been ongoing for over a decade with the goal of supporting a tourism-based economic initiative by showcasing the region’s historic, cultural, and natural places.
The 90-mile route guides visitors and residents through one of the country’s most picturesque and historically significant regions – Boston’s legendary North Shore.
A simple logo I designed for a client who offers financial services and counseling. Almost like a “financial therapist”, helping people get their personal finances in order.
Logos that I designed for the Gallows Hill Museum and Theatre , and for the Lost Museum, both on Lynde Street in Salem, MA. The owner, Erik Rodenhiser has been using them on signage and items including T-shirts, sweatshirts and other print items. It’s great to see them being used!
Logo designed for a life coach with her own practice, located in Marblehead, MA. She wanted something that evoked the flow of water overcoming obstacles and leading to healing and a better life. After several tries, came up with a wave leading to stars. The logo is designed to appeal primarily to women.
Logo design for a new weight loss clinic in Marblehead, MA. The clinic will be run out of a medical office, and is dedicated to delivering compassionate, individualized and comprehensive weight loss services to adults struggling with obesity and weight loss. The logo was designed to have a light and friendly, but professional feel, and appeal primarily to women, without alienating potential male clients.
Logo design for a young Nigerian woman who designs custom jewelry, mostly necklaces and bracelets, using semi-precious stones. She wanted a logo that would reflect her heritage, as well as what she does, so we decided to use a cashew apple ( a plant native to Africa, and part of her childhood memories) as the logomark motif, and bright, saturated colors that are common in Nigerian fashion.
Logo redesign project for a counseling and therapist practice in Lynn, MA. The original logo was interesting but was not created in a vector format, so it was largely unusable for anything but web applications. The first part of the job was recreating the existing logo in a vector format.
After looking at the reconstructed logo, the client decided that it could use some simplification and a color change to something a little less “pharmaceutical” looking.
After a lot of trial-and-error, an aqua and silver combination was chosen as the final color combination. The new logo retained most of the original design elements , bu the new colors lightened the tone and feel.
A 5.5” x 8.5” one-sided handbill and a 2.5” x 7” souvenir ticket I created for “The Spirits Speak” , a recreation of an late 19th-century, Victorian-style seance, that employs many of the tricks and techniques originally used by practitioners of spiritualism. The show was developed and produced by the Essex National Historical Commission, and is designed to not only entertain, but teach some of the history of the local Spiritualist movement that was very popular from the post-Civil War era until the early 20th-century The handbill and ticket are both designed in a late 19th-century style, to stand out and generate attention. The handbill to be handed out on the street, and the ticket to patrons of the show. Both were offset printed in 2-color instead of 4/C process to maintain the vibrancy of the colors.
Large (24" x 36") display panels and exterior signage I recently designed for the Jeremiah Lee Mansion Stories show at the Marblehead Museum. A total of (10) interior panels, and (2) exterior signs.
A recently completed logo for Salem Acupuncture Therapy. Avoided visual representations of needles, body meridian charts or yin-yang symbols in favor of an organic-looking logomark, along with typefaces and colors that evoke well-being, calmness and relaxation.
The client was very happy with the result.
Logo developed for the Marblehead Museum and their year-long celebration of the 250th anniversary of the Jeremiah Lee Mansion.
Recently completed logo project for Greener Cleaner of Beverly. A complete redesign for an existing business that needed to update and freshen it's look.
A recently completed project for the House of Seven Gables in Salem, MA. Visitors
to the Gables had trouble orienting themselves to the museum campus or knowing what was where. Working with the marketing manager, I developed an 8.5”x11”, 2-‐sided illustrated, interpretive map that shows the entire campus and helps improve the guests experience. It is being translated into seven other languages and is easily update-able. Originally conceived as a tri-fold brochure, after consulting with a local printer, the map was printed on a heavy paper and bound into a pad so they are easy to tear-off at a greatly reduced the overall cost.
Logo for a custom embroidery business. The company has been in business for years, but never had an actual logo. The client wanted something simple, in pastel colors, that could be used for her website upgrade as well as on various print projects like business cards and advertisements.
New logo for the Salem Historical Society, used on their website and print materials.
Print materials designed for the Highrock Northshore Church's vacation bible school program. They included a 24" x 72" exterior banner, an 11"x 17" poster and a 4" x 6" 2-sided postcard in both English and Spanish versions.
Logo and poster for the documentary film Democracy Through the Looking GlassRead More
A logo design I recently completed for a 4th generation roofing business. It will be appearing on the client's marketing materials as well as the side of his truck.